FrANKIE DAILEY
creative + Professional + Audience Development
For ARTISTS & ARTS LEADERS
new works director @ the national alliance for musical theatre
As New Works Director for the National Alliance for Musical Theatre, I oversee creative development initiatives that support the future of new musicals, from executive producing the Annual Festival of New Musicals to leading national grantmaking, artist development, new play development, educational initiatives, and audience engagement strategies. After fifteen years working with artists, commercial producers, nonprofit organizations, theatres, educators, funders, marketers, and audiences, I've learned something simple: Great creative work rarely succeeds on its own. It succeeds because someone guides the artistic process behind it. That's the work I enjoy most.
vision to visibility
Creative Strategy
elevating arts workers into the mainstream
I'm fascinated by the moment when storytelling & live performance explode beyond the scope of our industry and start becoming part of pop culture.
How do audiences discover new work? Why do some artists become movements while others disappear? How does live entertainment compete for attention in a digital world?
Also, why do we tell this story right now? Who are the characters carrying this story? Who are the artists creating it, and what are their stories? What do they need to share this with us? What do they want? How can we help them thrive, long-term?
Those are the questions I like building around.
FROM Concept to culture-shift
Driving world-class events & Programs
I believe that we are in a period of massive expansion in all forms of artistic practice, not only with what it can be or how it can be done, but by the human artists who are doing it. I believe that these are the same conditions that brought forward the most formative structures in entertainment: the Concept Musical of the 1960’s, the Regional Theatre Movement of the 1970’s, the Golden Era of the American Sitcom, the digital music Streaming Revolution. I believe that opportunity is harder to find today than yesterday. I believe that what this generation of storytellers can make next will change the world. I believe that great artists deserve great infrastructure. I believe that development should create momentum, not delay it. I believe that visibility matters.